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The Art of Sharing the Joy

Sharing joy is not just something we preach because we think it’s fun but there’s some actual science behind it. Making people around you happy without thinking about how it will be beneficial to you is one of the most beautiful things we can do. But what exactly is the art of sharing the joy?


What we've realised is that for anyone to be truly happy in life, you have to elevate your life to a constant state of joy. There is definitely a difference between happiness and joy.


Happiness is fleeting - joy is sustainable.


The science behind sharing the joy


Sharing joy and positivity leads to only more joy and positivity and we can never have enough of them. But it’s just so easy for negativity to creep its way in and we find ourselves focusing more on the negative than the positive.


Researchers have identified two main tendencies that keep us from experiencing, extending, and expanding our joy:

  1. Negativity bias

  2. Habituation


According to Psychology Today, the negativity bias refers to our mind's innate tendency to give more weight to the negative. Evidence has shown that we tend to remember and focus more on negative experiences rather than the good. Very similar to you receiving copious amounts of compliments but if you receive one negative comment - you tend to focus on the negative.


Habituation (in this instance) refers to the fact that while we receive boosts of happiness from new positive experiences, over time we get used to these experiences and they no longer have the same exciting effect.


Because we innately focus on the negative, we need to spread more positivity and happiness to remind those around us that there is always a brighter side to look at. Research shows that discussing and sharing positive experiences leads to heightened well-being, increased overall life satisfaction and even more energy. It’s a ripple effect, the same way negativity spreads negativity - positivity breeds positivity and which would you rather have more of?


Studies suggest that it is the act of sharing happiness (and not of just thinking about your own happiness) that boosts well-being for everyone involved.


Why we do what we do


As mentioned in our “Who Are We” blog, No Danger Diaries was founded in 2012 by four passionate and energetic guys who are always keen to do rad activities but with the mandate of giving back at the same time. No Danger Diaries is a social enterprise - a for-profit organisation aiming to change the perception of business and the bottom line.

Our bottom line is the amount of joy shared, but making it work financially, practising conscious capitalism. So our purpose is to create projects that share the joy with communities and our environment.




Our goal is to make a difference in this world but we want to have a great time doing so, and let our good energy spread to those around us so they’re encouraged to do the same. Some of our initiatives to do this include the following:

• No Danger Diaries - our living list, this is where we challenge ourselves to complete some awesome challenges

• Namaqualand Flower Festival - conscious cultural festival

• No Danger Agency - creating impactful and meaningful campaigns for brands that make a difference with the world

• Secret Sunrise - the international morning mindful movement, getting people off on the best foot for the day, promoting connection and well being

• No Danger Diaries Festival - a platform to come together and share, skills, ideas, concepts and joy as a community, while having a damn good time


Our initiatives aim to help, empower and encourage while reminding the people we come into contact with that they can do the same and still have an epic time!


What you can do


It may sound a little overwhelming - how are you meant to share the joy? How can you be responsible for trying to help someone else find joy? Don’t stress, there are small things you can do that will make you feel more joyful and help you spread more joy. Let’s dive right in!


1. Share your positive experiences

The more positivity you share, the more positivity grows - it’s as easy as that!


2. Develop your empathy

Empathy starts with thinking about other people's circumstances, understanding their pains and frustrations, and knowing that their emotions are every bit as real as our own. This helps you develop perspective, and opens you up to helping others, which also enhances your sense of gratitude and joy.


3. Do a good deed - even a small one

One small good dead can make a world of difference to someone else. You could pass on a food hamper or even donate some clothes to a shelter - you have no idea what impact you may have.


4. Show genuine enthusiasm for others

Researchers have found that when you respond to good news from a colleague with energy, excitement, curiosity, and enthusiasm, it not only makes that person feel good, it makes you feel more positive.


5. Laugh more

Studies show that laughing and smiling more (even if they’re forced) doesn’t only increase your own feelings of happiness but they’re incredibly contagious which only spreads even more joy and happiness.


6. Meditate

This one is personal but meditation soothes the mind, body and soul which only enhances your levels of peace and happiness, giving you the ability to spread even more joy.

The No Danger Diaries Festival has some incredible Joy Providers that teach you how to meditate and teach you the importance of using yoga as a means of self-reflection and relaxation.


7. Become a Joy Provider

If you have something to share, teach, bring to the party then you need to become a Joy Provider at the No Danger Diaries Festival! Without you, there would be way less joy. Share your stories, skills, workshops, games, jokes to the attendees and create an unforgettable experience for everyone.


If you feel like you’re ready to provide joy at this year’s festival then sign up here!

This is the perfect opportunity for you to spread the joy to as many people as possible and have an awesome time at the festival!


8. Head to the No Danger Diaries Festival


If you’re not ready to become a Joy Provider, feel free to engage in all the joy the No Danger Diaries Festival has to offer by attending the festival from 22-24 November 2019.


The festival is about learning, experiencing new things and appreciating those around you! The absolute epitome of sharing and basking in joy and happiness.


The art of sharing joy can be interpreted in various ways but the most important thing to remember is joy starts from within and the more joy you possess, the more positivity you’ll spread and we definitely need more of that in this world!

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